This song is all about being proud to be from humble origins and not needing the lifestyles of the rich and famous to be happy. The singer prefers to keep to her roots and to remember where she came from. She also makes references to how the media glorifies the fancy lifestyle and lures people into it. These days everyone is following hollywoods actors and TV stars and getting involved with their lives more so than the people around them. They make it seem like these people are somehow superheroes instead of regular people like everyone else. The normal actions of these actors, singers, and popular people somehow draws the mass attention of the media and us regular folk. The reality is they are just normal people that are good at what they do.
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The track's lyrics express a disapproval with the sumptuous lifestyle presented by pop and hip hop-influenced artists in their songs and music videos. Since its release, the track has appeared on critics' year-end and decade-end song lists. The single garnered international chart success, reaching the number one spot in New Zealand, Canada, the United Kingdom, and the US Billboard Hot , where it reached the summit for nine consecutive weeks. It shows teenagers in a suburban neigbourhood with minimal shots of Lorde interspersed. Critics have credited the song for paving the way for other alternative -leaning pop artists. At age 13, she began writing songs.
This question originally appeared on Quora. This is an indictment of musical royalty -- people at the top who didn't earn their position and don't deserve it -- by a rebellious group of newcomers who are unburdened by false idols and who feel that their values are better and more pure. Having said this, the song is filled with jealousy and insecurity.