They say that behind every great man is a great woman and for renowned blues musician Ash Grunwald, his wife Danni Carr is no exception. She launched Earth Bottles, an innovative eco-company, several years ago, with a specialist store for the brand set to open in Torquay on February 6. In , Danni a mother of two and a musician herself, sought to find new merchandise for her high-profile husband that was practical for the planet; Earth Bottles was born, a sleek and stylish double insulated stainless steel water bottle that combats single use plastics.
The Sydney Morning Herald
A pursuit to bring more mindful merchandise to the stands of musicians turned into a thriving operation to arrest a rising global issue. Collectively we are increasingly aware of the harmful impacts of waste and pollution on our planet, but there are many people like you and us that want to make a difference. At Earth Bottles we are not here for the short term. We walk our talk, our customers are our tribe, and we are creating change for our next generation. Our products are responsibly made in China and are certified through the Business Social Compliance Initiative. Our range extends out to coffee cups, stainless steel lunch boxes and reusable produce bags. Earth Bottles are proud to partner with amazing organisations doing good things for the world.
~ Names with an Australian Bias of Democratic Temper
The whole concept was born from the idea of doing some branded water bottles as merchandise for my musician hubby, Ash Grunwald. Then doing the same for other bands. I had realised that there was a hole in the market at the time for a beautiful and functional bottle. So, I built the brand from there. From the very start I wanted the company to have a strong "give back" policy and to make a difference. The company had to be more about making a difference than making profits. Well, again, that drive to make a difference I think sets us apart from the rest. I have no business background, so the company is very much driven by sheer passion for the environment and doing what we can to educate and make an impact. As my journey deepens, so does the business and what we think we can achieve. I have gone from just selling water bottles to running education programs and doing public speaking on plastic pollution.
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