Subscriber Account active since. In case you were distracted on New Year's Eve, your favorite rapper-turned-fashion designer Kanye West released a song called "Facts" on Soundcloud, just like he did a year before with "Only One. The hook of the track goes "Yeezy, Yeezy, Yeezy just jumped over Jumpman," as in Jordan, the mega-successful Nike brand. The song lifts its beat from the Drake and Future track "Jumpman," itself an ode to Jordan sneaks. What's unfortunate is that beyond the novelty of a rapper attacking a brand, the song just doesn't bring anything new. Kanye is celebrating the success of his Yeezy Boost sneakers, which sell out within minutes of their release. Yeezy, Yeezy, Yeezy, I feel so accomplished I done talked a lot of shit but I just did the numbers Herzog and Adidas, man you know they love it. Yeezy, Yeezy, Yeezy, they line up for days Nike out here bad, they can't give shit away.
For the second straight year, 'Ye shares a new song on New Year's Eve.
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Does jumping over the Jumpman count if you apologize afterward? In the song, West takes numerous shots at Nike, his former business partner. Jordan Brand is a subsidiary of Nike, and West decided to diss both. West raps :. This isn't the first time West has suggested that his Yeezy sneakers are more popular than Jordan's, rapping similar lyrics on his single " New God Flow ":.
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It was released as a promotional single on New Year's Eve , marking his first solo release since 's " All Day " — West released " Only One " on New Year's Eve the previous year, but that was released as an actual single and not a promotional one. The song is a diss track aimed at footwear company Nike. As soon as the song was released, there was speculation of whether or not it would end up on the track listing of West's upcoming album, but in the end, the original version of the song that was released in didn't end up on his album The Life of Pablo — an alternative version did instead though, which was titled "Facts Charlie Heat Version ". Throughout the track, West raps with the flow that Drake used in his single " Jumpman " with Future and the two artists are actually credited as co-writers. Very shortly before the track was released, Kim made the world aware that her husband was about to come out with new music via Twitter and put ' FACTS' at the end of her tweet, but didn't officially announce it as the title of West's release. This version was first heard when it was premiered live along with the rest of an early version of West's album at Madison Square Garden on February 11, , as part of his Yeezy Season 3 fashion show in collaboration with Adidas and West hushed an anti- Michael Jordan chant during this premiere. Following on from The Life of Pablo' s release, Heat saw an increase in fame due to his production being used. Sidney Freitag of Odyssey described "Facts" as "a way for Kanye to promote his Yeezy shoes" and "not the best song to put on an album", as well as being "mostly a let down", showing a somewhat negative reception towards it. This version received mixed-to-negative reviews from music critics. Marcus Jordan posted his reaction to the anti-Nike content via Twitter on January 2, , only two days after the track's release.
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